Life Sauce CNY
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Life Sauce | CNY

Life sauce Malaysia wanted to hold a campaign to encourage people to be home and spend their precious moments with their loved ones on Chinese New Year. I’ve created the main video and a series of teasers for them to post on their social media page.


The concept of this video is using the color “Red” as the color of prosperity and joy during the Chinese New Year season. The video features a flying droplet of sauce in red traveling around a household to bring joy to the family which is preparing to celebrate the festivity.


Client : Life Sauce Malaysia

Agency : Frizzle Digital Sdn Bhd

Art Director / Motion Designer : Goh Kar Hang