Piukee Shoten is a new Japanese gyoza restaurant in Kuala Lumpur. It is the brainchild of Unagi, the owner of Piu Piu Piu; a cafe nestled in the artsy Zhongshan Building that is often regarded as one of the best in Southeast Asia.
The concept of the logo animation is to bring out the character and personality of the tiger, which is nodding playfully in a drunken state as if it had a satisfactory dining experience after feasting and drinking in the restaurant.
Client: Valenlim Studio
Creative Direction, Branding, Collateral, Graphic Design: Valenlim Studio
Motion Design: Kar Hang